Good source fiber! Heart Positive: Diets low in saturated fat and cholesterol may reduce the risk of heart disease, a disease affected by many factors. Vegan. Donald and Dorothy Watson of Yorkshire, England coins the word vegan in 1944 and started the vegan society. Things We Believe In: Healthy eating, gardens, respect for all living things, moms & dads, independence, veggies, education, healthy kids, a sustainable planet and happy people. We aspire to make the best-tasting vegetarian foods with more health benefits than any other brand. We treat all of our vegetables and grains with dignity and respect. Eat positive.